Unac Corporation

Overview:

The company wanted to elevate its digital presence to better reflect its leadership in the industry and to streamline the presentation of its complex products and services. Unac Corp required a website that would not only captivate potential clients but also make the wealth of technical information accessible and engaging.

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Challenges:

1. Complex Product Information: With a broad range of technical products and solutions, Unac Corporation needed a website that could effectively organize and present this information without overwhelming visitors.
2. Outdated User Experience: The previous website struggled with navigation issues and did not provide an optimal experience across devices, which negatively impacted user engagement and inquiries.
3. Need for Custom Integrations: Unac Corporation needed custom integrations for managing client inquiries and automating key business processes to enhance internal efficiencies.

Our Approach:

We aimed to create a website that would deliver an intuitive user experience, effectively communicate Unac Corporation's value propositions, and support their growth goals through modern web solutions.

1. Research & Discovery: We conducted in-depth research to understand Unac Corporation’s product offerings and target market. We identified the key user groups, which included industry buyers, technical engineers, and decision-makers, and tailored the website’s structure to address their specific needs.
2. Webflow Redesign: Our design team developed a user-centric layout that made technical content accessible through visual storytelling. Key elements included:
   • Clear Navigation: A revamped navigation structure that made it easy for users to find products, resources, and services.
   • Interactive Product Showcases: Custom sliders, galleries, and animations to present product features and benefits in a more engaging manner.
   • Streamlined CTAs: Clear call-to-action buttons throughout the site to facilitate inquiries and guide users towards key conversion points.
3. Custom Development in Webflow: Utilizing Webflow's capabilities, we developed a responsive website that adjusted seamlessly to various devices, ensuring a consistent user experience. This included:
   • Custom Integrations: Developed integrations for client inquiry forms and automated responses, ensuring that Unac Corporation's team could manage leads efficiently.
   • CMS for Easy Updates: Implemented a content management system (CMS) that allowed the Unac Corporation team to update product details and case studies without technical assistance.
4. SEO & Performance Optimization: We focused on improving the site's search engine visibility and performance. Our efforts included:
   • SEO Strategy: Optimizing on-page elements like meta descriptions, alt tags, and header structures to align with industry-specific search terms.
   • Page Speed Optimization: Reduced load times by optimizing images, implementing lazy loading, and ensuring clean, efficient code to enhance user retention.
5. Testing & Iteration: Conducted thorough testing across different devices and browsers to ensure consistent performance. Feedback from stakeholders was incorporated to fine-tune the user experience before launch.

Results:

• Improved User Engagement: The new website design resulted in a 50% increase in page views and a 30% reduction in bounce rate, indicating that visitors were spending more time exploring the site.
• Streamlined Lead Management: The automated inquiry forms and custom CRM integrations enabled the sales team to respond faster to potential leads, contributing to a 25% increase in lead conversions.
• Enhanced Mobile Experience: With a fully responsive design, mobile traffic saw a 40% boost, ensuring that potential clients could access key information on the go.
• Higher Search Visibility: SEO optimization efforts led to a 35% increase in organic traffic within the first quarter, helping Unac Corporation attract more qualified prospects through search engines.

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Conclusion:

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Our collaboration with Unac Corporation successfully transformed their digital presence into a platform that aligns with their industry leadership. The new website effectively showcases their products, simplifies lead management, and provides a user experience that resonates with their target audience. This project demonstrates our ability to handle complex technical content, streamline processes, and deliver high-quality web solutions that drive real results.